Inspire your customers to do more while enabling them to redeem rewards easily, on their time and terms, with Message Rewards’ loyalty marketing services.
Mobile loyalty marketing has emerged as the next big trend in customer loyalty. Rather than fliers or keychains, mobile loyalty marketing allows customers to carry their rewards program around on their phones. Loyalty marketing also keeps companies top-of-mind with customers by allowing them access to deals and coupons at all times.
People are spending more time on their phones than watching TV, and the usage of mobile coupons is expected to increase this year. As a result, mobile loyalty marketing has become very important to businesses. Mobile coupons allow companies to reach, engage with, and inspire consumers through targeted campaigns.
Mobile loyalty marketing can be achieved by any company making it accessible to businesses across every sector. Mobile apps are available for everything from local shopping spots to restaurants or movie theaters. Customers can scan barcodes or upload images into these apps to collect points that they can later redeem at different locations in the future. Each redemption could reward them with discounts on purchases which encourage repeat business within a brand.
The popularity of this new marketing strategy has grown along with the use of smartphones. Many companies are still taking advantage of paper-based loyalty programs, but some chains are starting to switch online. Digital coupons and deals show customers that you value their business while saving your company money on costs associated with printing, distribution, storage, and more. When it comes to customer relations, digital coupon marketing offers many benefits not found in traditional marketing strategies.
What Is Mobile Loyalty Marketing?
Loyalty marketing through mobile devices leverages technology that allows businesses to track customer behavior and form relationships based on preferences and interests.
This type of targeted marketing can come in many forms, including using GPS coordinates to send notifications such as coupons or sales when a consumer is nearby the store. Other methods include sending offers and updates through text messaging, email, social media, and other marketing outlets.
Companies can even reward customers who opt-in with perks such as product discounts, special offers, and loyalty points that accrue for future purchases and referrals. This type of marketing allows for increased engagement between businesses and potential clients, helping companies build brand awareness.